Tuesday, August 6, 2019

Can Marriage Be Saved Essay Example for Free

Can Marriage Be Saved Essay Can Marriage Be Saved? Written by: Frank Furstenberg Summer 2005 I chose the article â€Å"Can Marriage Be Saved? † written by Frank Furstenberg. This article was found under the â€Å"topics for course papers† section of our syllabus, link number four. I felt that the article was very much true to life. I agree that marriage seems to last a lifetime for the more educated and wealthy. I see all too often young adults getting married just because they have become pregnant or for the wrong reasons. This theory rarely seems to work. This usually causes problems for the young family because neither person is ready to take on the major responsibility that having a family at such a young age brings. This relates very close to my life because I was married and had my first child at the age of 16. With the lack of education and work experience that I had, it made it almost impossible to support and provide for my child. Needless to say, I found myself divorced and a 16 year old single parent six months later. The struggles of being married without an education or a career are a huge strain on a relationship. It is almost unheard of to have the idea, 1960’s, type of lifestyle these days. It was very common for the woman to be the homemaker and the caregiver for the children during this time while the man worked and provided for his family. Now, it is almost forced upon most families to have a middle class lifestyle or above in order to live a comfortable life. With this being said, it is crucial for both parties of the marriage to obtain a higher education and to work full time. Adding a child to the mix of working, school and trying to find time to be a parent can be a disaster. No wonder most marriages end almost as soon as they begin. I believe the best way we can change these old habits is to set better examples for our children and instill high values in them to get a college degree and make sure they have a strong career path before tackling the challenge of marriage and having a family. I believe marriage has a much higher chance of success if you have your education and career in order first. Once you have a good balance of values in your life, then you should consider marriage and a family.

Monday, August 5, 2019

The Intensity Of Agglutination

The Intensity Of Agglutination Antibodies are proteins produced during bodies defence against foreign antigens and they are driven from plasma cells. In the event of an immune response B lymphocytes initiate the production of IgM antibody. In comparison to other immunoglobulins IgM is the largest and earliest antibody available in response to an antigen (Bailey Johnson, 2006). The large structure of this antibody is because it consists of an additional domain in its constant area (Overfield et al, 2007). This antibody has a polymeric structure it consists of heavy and light chains. The binding between two heavy chains or between heavy and light chains is facilitated via the disulphide bond. IgM antibody has a pentameric structure consisting of five subunits. These subunits are joined together via a disulphide bond which occurs between the Fc region and the intersubunit, interasubunit- J chain. Two fab antigen binding sites are available on each IgM monomer and since IgM has a pentameric structure ten Fab antigen binding sites are available that can potentially interact with ten antigens (Overfield et al, 2007)(Khurana, 2006). The initial aim of this practical was to discover if red blood cell antigens can interact with IgM anti-D (Rh) antibody and weather as a consequence of this interaction agglutination occurs. The second aim was to discover weather dithiothreitol (DTT) reducing agents is capable of altering the structure of IgM antibody at different concentration hence affecting the level of agglutination and finally to discover if indirect anti-IgM antibody is capable of facilitating agglutination. The large and pentameric structure of IgM antibody can potentiate the possibility of its interaction with red blood cell antigens resulting in formation of agglutination. Material Method For instructions on how to conduct the experiment with the relevant materials used please refer to the practical schedule. The concentrations of DTT added to the nine tubes where as following (0.001, 0.002, 0.003, 0.004, 0.005, 0.006, 0.007, 0.008, 0.009 0.01). Results Table 1: The above table illustrates the number of tubes labelled from 1-10 and the concentrations of DTT in (Mol/L). As illustrated in the above table the control tube which is tube 1 lacked DTT while tubes which were numbered as (2, 3, 4, 5, 6 7) consisted of different concentrations of DTT as shown here (0.001, 0.002, 0.003, 0.004, 0.005, 0.006 0.007). According to the first observation results tubes numbered 1-7 expressed signs of agglutination as indicated by a positive sign (+). Instead tubes numbered (8, 9 10) which had the following DTT concentrations (0.007, 0.008 0.009) expressed no indications of agglutination hence they were marked as negative (-). Due to time limitations results for the second antibody labelling could not be obtained. Discussion The intensity of agglutination in these tubes depended on the concentration of DTT. The control tube which is tube 1 is DTT deficient which is accompanied with agglutination. Tubes labelled 2-7 express different concentrations of DTT starting from the lowest hence escalating slowly. In these tubes agglutination is still observed since the effect of DTT is still not strong enough to break the bonds expressed in IgM antibody while as the concentration of DTT escalates further in tubes 8-10 agglutination is not evidenced. DTT is a reducing agent capable of mediating intersubunit and interasubunit-J chain cleavage hence facilitating IgM subunit (Â µ2ÃŽÂ »2) synthesis (Kownatzki Drescher, 1973). As the concentration of DTT escalates its capability to break these bonds with greater intensity increases as seen in tubes 8-10 leading to greater IgM subunit formation (Â µ2ÃŽÂ »2) and lessens the possibility of antigen antibody interaction hence lack of agglutination. In addition DTT a ffects the structure of IgM heavy and light chains by preventing them from unfolding and causes this chain too separate accordingly leading to agglutination deficiency. A continuous raise in DTT concentration as evidenced in tubes 8-10 causes a decline the probability of disulphide bonds from resuming their function in IgM antibody (Valetti Sitia, 1994). According to the study conducted by (Marrodan et al, 2001 Morris et al, 1974) DTT reducing agent restrains agglutination from occurring by facilitating the disulphide bond located in the IgM antibody to break. In addition the 19 S IgM antibody is cleaved by DTT into a 7S subunit. The 7S antibody subunits are rendered incapable of maintaining IgM antibodys function and therefore wont be able to interact with red blood cell antigens leading to lack of agglutination (Knight, 1978). Due to time limitation for the experiment results for the second antibody labelling could not be obtained. According to (Overfield et al, 2007) the lacking agglutination as a consequence of DTT effect can be reversed by adding anti-IgM antibody hence signs of agglutination will appear but the extent of agglutination will depend on whether the IgM antibody subunits have maintained their ability to bind to red blood cells antigen or due to high level of DTT concentration they have been completely deformed. According to the study conducted by (Emmerich et al, 2006) IgM antibody can be used in the diagnosis of Lassa virus infection which is highly predominant in Western African patients. This diagnosis is achieved via using reverse enzyme immunoassay (ELISA) technique to identify anti-Lassa IgM antibody. The result of this study implemented that via using reverse ELISA in 20 patients with sign of fever high level of anti-Lassa IgM antibody was diagnosed indicating the presence of the Lassa virus. In a study conducted by (Varsano et al, 1995) the presence of IgM antibody against respiratory syncytial virus antigen (RSV) was examined in 145 patients via using the ELISA technique. According to the result of this study ELISA-IgM antibody detection is a highly efficient method in the diagnosis of RSV at early stage of the disease. In another study by (Tsuda et al, 2001) polymerase chain reaction (PCR) technique was used to detect for the presence of IgM antibody against TT virus (TTV) in the diagnosis of human circovirus. The result of this experiment suggests that healthy volunteers were defective of anti-TTV IgM antibody whereas infected individuals showed signs of its presence suggesting that this method is beneficial for diagnosis purposes of human circovirus. Immunoglobulin cleavage can be triggered via the action of different enzymes or chemicals. Papain is an enzyme that cleaves IgG antibody into three segments of FC, heavy and light chains. Furthermore IgM antibody can be cleaved by pepsin enzyme either into an antibody that weights less accompanied with FC fragments (Rudmann, 2005)(Svehag et al, 1969). Protease enzyme is driven from Neisseria gonorrhoeae bacteria capable of cleaving IgA antibody (Pouedras et al, 1992). According to (Akesson et al, 2006) streptococcus pyogenes bacteria is responsible in mediating diseases such as gotonsillitis, septicaemia and it intervenes its action by causing IgG antibody cleavage via using an enzyme called Ides. The action of this virus is to insure that the antibody is unavailable to destroy the bacteria. Furthermore trypsin is another enzyme capable of cleaving IgM antibody at temperature above 50 C leading to different FC fragment synthesis (Andrew et al, 1970). Conclusion Normally red blood cell antigens are capable of interacting with IgM antibody resulting in agglutination while in the presence of DTT reducing agent this binding is inhibited leading to lack of agglutination. The extent of this inhibition will depend on the concentration of DTT and the extend of IgM J chain, interchain intrachain cleavage via DTT. The greater the concentration of DTT the stronger its effect is on this chain which lessens the likelihood of this chain regaining their binding capacity hence their ability to regain antigen binding activity. The concept of antigen antibody binding can be used for the diagnosis purpose of many diseases.

French Essays Egalitarian Political Regimes

French Essays Egalitarian Political Regimes Explain and Discuss the Fragility of Egalitarian Political Regimes, as Represented in BOTH the Lettres Persanes AND the Contrat Social. Though The Spirit of Laws is probably the best-known work of Charles de Secondat, Baron de Montesquieu, his Lettres Persanes (Persian Letters) is another famous work in which he explores, with perhaps more depth, the notion of equality and egalitarian political rule. A generation later, John Jacques Rousseau would appear on the political landscape and present his own ideas on the same topic. Chief to be explored among his writings will be the Contrat Social (Social Contract) in which Rousseau lays out with some detail a discussion of the nature of egalitarian political regimes and explores various strengths and weaknesses of them. Montesquieu and the Fragility of Egalitarianism In the beginning of the 89th letter, Montesquieu claims that â€Å"A Paris rà ¨gnent la libertà © et l’à ©galità ©.† Birthrights, social ranks, and even military victories did not set men apart (in terms of class distinctions) in Paris during his writing. This was a thing to be praised by Montesquieu. He saw too much in the world that lent itself away from egalitarianism, at least insofar as the right of persons to be equal is concerned. It will be beneficial here to take a moment to set up Montesquieu’s views on the republic to better lay a foundation for his comments on equality. In Book 11 of the Spirit of the Laws, Montesquieu explores the (then) unique situation in England of a monarchy controlled, to an extent, by a constitution, and it that portion of the Spirit of the Laws Montesquieu is chiefly impressed by and concerned with the Englishman’s â€Å"liberty.† As regards the very nature of a republic, Montesquieu argues in the Spirit of t he Laws that there are three basic types of governmental systems. The despot rules by inculcating fear in the people. The monarch does better and rules by a sense of honor and by â€Å"fixed established laws.† Both of these types of governing are fairly stable. One does not need to necessarily think of them as intrinsically fragile in the sense in which, say, the last political option (i.e., the republic) may be thought to be fragile. The despot, so long as he maintains fear amongst the peoples, has nothing to fear himself. Apparently for Montesquieu, it is the monarchy which is the first and primary type of government. He writes in Letter 131 of the Lettres Persanes, â€Å"Les premiers gouvernements du monde furent monarchiques.† Coming on the heels of this original type of government would be both the despotic rule and the republic, the latter of which comes by â€Å"chance,† he indicates. Apparently, despotism amounts to little more than a degeneration of an original monarchy. But, the republic is a genuine advancement of the Greeks. However, this advancement brings with it an intrinsic tendency toward reversion to that which preceded it, either monarchy or despotism, and this fact may be due to the complexity of the republic in both its nature and principles. For Montesquieu, one of the things that may typify the fragile nature of the republic is that it â€Å"cannot survive without what Montesquieu calls political virtue.† It is this requirement that the citizens must embody this political virtue (without which the republic could not endure) that lends to the fragile nature of republics. If the people cease persisting in this virtue, the republic could not endure, for the republic exists and continues only so long as the habits and eventual character of political virtue are exemplified in the people. In the republic, there is no one-to-one correspondence with what exists in despotism or a monarchy: a strong central authority. Therefore, the people must, by loving egalitarianism and the laws, arrange a situation for themselves wherein the needs of the good are served, even if at the expense of the needs of the many. This is exactly what Greece did, he argues, and it is incumbent upon any subsequent attempts at a republic to do the same. â€Å"L’amour de la libertà ©, la haine des rois, conserva longtemps la Grà ¨ce dans l’indà ©pendance, et à ©tendit au loin le gouvernement rà ©publicain.† Rousseau and the Fragility of Egalitarianism One could hardly resist beginning the discussion on Rousseau with his famous opening to chapter one of the Contrat Social. â€Å"Lhomme est nà © libre, et partout il est dans les fers.† How this particular situation came to be, Rousseau does not attempt to answer. Rather, he focuses his attention on how it is that man can get back to his original (or perhaps â€Å"primal†) state of freedom. If man in a state of servitude obeys his masters, he does well. However, if he can break free from that state, he does better still because to be free is man’s natural and original state, seen most evidently within the rites of passage intrinsic to family life. Although it could not be rightly said that Rousseau takes no points of departure from the thought of Montesquieu, there are nevertheless significant points of agreement between them on the idea of the republic. Rousseah offers as his main contribution to the discussion over the republic that a return to the ancient (i.e., Greek) polis is the most advisable course of action. Yet, an intrinsic tension to this suggestion is that Rousseau simultaneously advocates the idea of the â€Å"natural law† quite strongly. According to Helena Rosenblatt, for Rousseau the natural law is a very self-interested concept, which is at least prima facie at odds with the republican ideal of each person being grounded in virtue and community as that which adheres the republic together and maintains it. The more refined concept of the â€Å"general will† complicates the matter further and makes egalitarianism a la republicanism an even more fragile thing. Rousseau’s â€Å"General Will† In his writings prior to the Social Contract, Rousseau had explicitly indicated that he denied that man was naturally and easily a sociable creature. No, man’s first inclinations are not toward the public good, but in the direction of particular self-interests and this is evident by the historical facts that â€Å"les longs dà ©bats, les dissensions, le tumulte, annoncent lascendant des intà ©rà ªts particuliers et le dà ©clin de lEtat.† So, what takes place amidst the social contract is the necessity of all citizens when laying down public policy to not act in merely self-interested ways. The good of the many, the common good, was to be the overriding concern of all citizens in this regard, and this is the â€Å"general will† of Roussea, which he explores and elaborates in great throughout the Social Contract. But, what makes this concept of the â€Å"general will† even more tense and lending to the creation of a fragile situation for egalitarianism i s the paradoxical idea related to literally enforcing that citizens act in accord with the general will. The general will is not merely reducible to the â€Å"will of all people combined.† No, it is the â€Å"right† will which ever seeks the good of the whole State and never acts in a merely self-interested way. It is basically the will of God then, which must ever be right and, since God is omnibenevolent and always has the interests of everyone in mind, this is in line with the general will as Rousseau explicates it here. He writes, â€Å"Afin donc que le pacte social ne soit pas un vain formulaire, il renferme tacitement cet engagement qui seul peut donner de la force aux autres, que quiconque refusera dobà ©ir à   la volontà © gà ©nà ©rale y sera contraint par tout le corps: ce qui ne signifie autre chose sinon quon le forcera dà ªtre libre.† This is the key to the whole enterprise. It prevents the social contract from becoming, as he says, â€Å"un vain formulaire† (an empty formula). But, of course, although such an aspect of the overall contract is certainly sensible, how it is appropriated lends itself to fragility. The line is not always so clear when one is acting merely in his own self-interest and when he is acting in respect to the common good (or both simultaneously, which would apparently not violate the general will). It is not necessarily contradictory in its premise, but it is certainly paradoxical, as Rousseau surely felt. Conclusion Both Montesquieu and Rousseau in their respective days were vastly aware with the attending problems associated with the reintroduction of the ancient ideas of the republic and egalitarianism. However, they each firmly believed that whatever problems may accompany the advent of such in Modernity, it would certainly be worth it. For both of them, as most Westerners today would greatly sympathize, any form of egalitarianism via a republic, whatever fragility may accompany it, would be greatly preferable to either a monarchy or (especially) a despotic State. Works Consulted Krause, Sharon. The Politics of Distinction and Disobedience: Honor and the Defense of Liberty in Montesquieu, Polity 31, 3 (1999): 469-99. Grant, Ruth Weissbourd. Hypocrisy and Integrity : Machiavelli, Rousseau, and the Ethics of Politics. Chicago: University of Chicago Press, 1999. Morris, Christopher W. The Social Contract Theorists : Critical Essays On Hobbes, Locke, and Rousseau. Lanham, Md.: Rowman Littlefield, 1999. Riesenberg, Peter N. Citizenship in the Western Tradition : Plato to Rousseau. Chapel Hill, NC: University of North Carolina Press, 1992. Rosenblatt, Helena. Rousseau and Geneva : From the First Discourse to the Social Contract, 1749-1762. Cambridge ; New York: Cambridge University Press, 1997. Shklar, Judith. The Spirit of the Laws: necessity and freedom. In Montesquieu, pp. 93-110. Oxford: Oxford University Press, 1987.

Sunday, August 4, 2019

Morals and Ethics of Cloning :: Argumentative Persuasive Topics

Morals and Ethics of Cloning Cloning is the process of taking cells from a donor, placing them in a culture dish where the nutrients are   minimal, so the cells stop dividing and switch their "active genes". The cells are then put next to an unfertilized egg. The nucleus is sucked out of the egg leaving an empty egg cell containing all the cellular machinery necessary to produce an embryo. An electric shock is used to fuse the egg and cell together. A second shock is then used to mimic the act of fertilization and help begin cell division. After the egg has successfully moved to the stage of an embryo it is then placed in to the uterus of a surrogate mother. When born, all the genes are the same as the donor of the cell. In 1997 Dr. Ian Wilmut, a British scientist successfully cloned a sheep named Dolly.   This turned the scientific world upside-down. The success of the experiment is considered by all as an amazing achievement in science. However, ethics and morals must surface to regulate cloning. It is understood that individuality is the most important part of life. Individuality is given to a person at birth and considered a right they will have for rest of their life. There is also a fear that the clone may only be produced to live the life of the clone, thus causing severe emotional damage as well pain and suffering for the clone. The progression of the clone may be limited, the advance in idea development will slowly die off. Evolution could come to a halt, because with clones, diversity will be limited and there will not be as many advances in society. The cells, in all humans, will all be the same and there will not be a process of natural selection and diversity. Another controversial question facing the cloning process is: How will the clones be treated? The emotions of the clones need to be taken in to consideration, after all they are humans too. "What is common to these various views, however, is a shared understanding that being a 'person' is different from being the manipulated 'object' of other peoples desires and expectations"(Biomedical Ethics).   People, as clones, will be studied, prodded, and poked which in turn will cause much unwanted anxiety and emotional distress.   There will also be problems with relationships between parents and the clone for understandable reasons.

Saturday, August 3, 2019

Appearance vs. Reality in Merchant Of Venice Essay example -- Merchant

The theme of Appearance Vs. Reality is used throughout the play to mislead and confuse so things may not always be what they seem. Shakespeare uses deception to enhance the unfolding drama and involve his audience more fully in the play – the audience are party to deceptions which the characters themselves are unaware of. Prejudice was common and the word â€Å"Jew† applied to hardhearted unscrupulous moneylenders. An Elizabethan audience would have been happy to see a Jew, Spaniard or a Moor deceived and Shakespeare clearly tried to give his audience what it wanted. In contrast, many, particularly ladies, would have admired the strong and witty Portia and even though she appears arrogant and racist this would have been accepted in Elizabethan England. Any deception carried out by Portia would therefore be admired and applauded by Shakespeare’s audience and it is not surprising therefore she carries out that many deceptions. A major theme running though the play is that of Christians disliking Jews and Jews returning the feelings. Towards the start of the play Shakespeare introduces deception when Antonio (a Christian) wants a bond from Shylock (a Jew). Shylock agrees to the bond under the condition that Shylock gets a pound of Antonio’s flesh for each pound he cannot return. This bond seems to come out of friendship from Shylock and he describes, â€Å"I would be friends with you, and have your love†¦Ã¢â‚¬  The audience, however, knows at this point that Shylock is deceiving Antonio; although Shylock pretends to like Antonio â€Å"Antonio is a good man† and wants to be friends he has already expressed to the audience his hatred for Antonio. Shylock also describes the bond as â€Å"this merry bond†. A merry bond is a bond which is not serious, a joke, and if the terms of the bond were broken you would not expect to see Shylock wanting to take up the strict terms of it. Again, this is another deception, as later in the play Shylock wants full revenge by taking his pounds of flesh from Antonio. These are two deceptions played on Antonio by Shylock. An Elizabethan audience might expect nothing less of a Jew. By hiding his hatred for Antonio and making light of the pound of flesh, Shylock succeeds in his deception. The next deception is the elopement of Jessica and Lorenzo; a deception in this instant against Shylock. Lorenzo doesn’t care about the consequences to Shylock a... ...eceit when they elope. Deception and intrigue were very common in Shakespeare’s times. He writes about deception as it is what he saw around him and also because it holds his audience’s attention especially when the audience know a character in the play is deceiving another but the other character is not aware of this. Therefore, through deception Shakespeare brings his audience into the play itself and maintains their interest. They would have greatly appreciated being involved in the deceits and lies and would have been familiar, from life around them, with the concept of deception and enjoyed it. The line â€Å"All that glistens is not gold† has survived over 400 years and is used today to warn that outward appearances may mask what is on the inside and this is the message of Shakespeare’s play. Whether Shakespeare was using deception to put across such a message or just to entertain his audience or both, the use of deception gives the play an intriguing plot, with heroes and villains and a theme which his Elizabethan audience could easily relate to. Work Cited Kaplan, M. Lindsay, ed. William Shakespeare: The Merchant of Venice. Bedford/ St. Martin’s: New York, 2002.

Friday, August 2, 2019

MIS group assignment- Mydin Essay

1.0 Introduction 1.1 Background of Mydin In the year 1918 marks the year Mydin was found by one Mr. Gulam Husen Jamal who was the father of Mr. Mydin. Mr. Gulam was managing his shop until ward world 11 which saw the end of Mr. Gulam’s shop in Penang which was burnt down by fire incidents and left them with nothing. In 1957 Mydin out of a strong determination and his ability to persist in life pushed forward and with the help of his immediate son in the year 1979 and 1989 respectively continue the trade his father started and his first shop selling toys and general merchandise with his own sweat he continued the trade of wholesaling, the business skyrocketed to different branches in the land of Malaysian. Today Mydin is now one of the largest discount retailers in the whole Malaysians with over 17 Mydin supermarket and wholesalers emporium’s centers located across the country and also among the competing supermarket with Tesco, Carrefour and others. 1.2 Mydin vision Mydin is the world leading distributor of competitive Halal goods and service. 1.3 Mission The mission of Mydin is to target the overall leading in the local wholesale and retail supermarket by his constant provision of service to his customers, provision of best valuable for money and assortment of goods and services through Excellency. Also they aim to encourage more Malaysians to open different outlet with their own proven success formula. 1.4 Product Mydin has so many products such as Softline for apparel, together with home furnishing and muslimin. They also specialize in hardline (do-it –yourself), household, electronics including all stationary and general merchandise, all types of gifts and Deco, sports, toys and games. Fresh; ready to eat and fresh produce of meat and poultry equally, all kinds of vege and fruits, chilled and frozen Grocery: different kinds of food and health including beauty material. 1.5 Mydin objectives The following are the objectives of Mydin Company To provide its products at the right time and at the right price to the right customer while ensuring excellent service. Secondly, achieve marketing speed, and overall efficiency of operations. And supply chain management, from the suppliers to the logistics and warehouse, to Mydin’s ground staff and to the management team, Thirdly to achieve efficiency and productivity which are important factors for timely and accurate decision making. Fourthly With so many strong competitors in the local retail outlets, one cannot afford to be tardy to differentiate itself, Mydin aim at redefining the value it brings to its customers Lastly to maintain it brand name which signifies convenience, quality and value for money through it looks into Information and Communications Technology (ICT) to achieve these goals. 1.6 Organizational of Mydin structure 2.0 External and Internal Analysis 2.1 SWOT Analysis Based on the studies of Gorener A., Toker K., and Ulucay K., they mentioned that with SWOT analysis the regulated arrangement technique for estimating the internal and external environment of the business as well as analyze both environments in order to achieve systematic approach and support for decisions. Strength Low price strategy Mydin is famous designed for getting local and overseas goods with the reasonable pricing supplying into Malaysia. â€Å"Why pay more? Buy at wholesale price† and this is one of the advertisement slogan of Mydin as well as Mydin had already set their pricing strategy in a low price strategy to compete with the existing competitors (Danny Y., 2011). Government`s support According to the Prime Minister Najib Tun Razak, he mentioned that the government will inject RM386 million to make sure that the prices of needed goods and products in Sabah and Sarawak are sold at lower prices through the opening of 57 KR1M stores (Shukry A, 2012). Customer Loyalty The low pricing strategies not merely attract the new customers, but it helps also the Mydin to build a strong customer loyalty for their hypermarket, as their slogan, â€Å"Why pay more? Buy at wholesale price† Weaknesses Less Space and the Layout of Shop The limited space of Mydin causes a decline in numbers of customers. These customers will feel not comfortable enough while shop with a place where too crowded. Customer Services It is a provision of service to customers before and after purchases and it is significantly important for goods and services business, like Mydin. The weak customer services of Mydin could not satisfy the customers and it will ruin the reputation of Mydin and lead the consumers flee to competitors like TESCO and GIANT. Opportunities Online Market In this era of internet technology widespread, the users of the internet are increasing very rapidly. So if Mydin can follow this trend and caught these opportunities to explore online market successfully, Mydin will definitely obtain a benefit from this online market. International Expansion It is well known that their vision from Mydin for this short term to become the world’s top supplier of competitive â€Å"Halal† products. Therefore, the Muslim countries, like Indonesia are the great market for the Mydin to explore as it has a large number of populations. Threats Intense Competition In Malaysia hypermarket industry, there are variety choices for customers such as Mydin, Tesco, Giant, Carrefour, and Econsave. It goes without saying that it is an intense competition for the industry and it will lead the Mydin lose market share when the competitors offer a better promotion or privilege. Substitute product The customers could satisfy their needs or wants in mini mart, grocery shop, wet market, or convenience store instead of the Mydin. 2.2 PESTEL Analysis Based on the PESTEL structure it delivers a complete list of external effects on the potential achievement to every single strategy or either could lead to failure. It is where standpoints for the factors from Political, Economic, Social, Technological, Environmental as well as Legal (Ivory, 2005). In this research is where based on observation on Mydin, this analysis can actually help to avoid the unwanted outcomes to their future plans like expands of the branches in overseas countries with the situations and regulations that need further consideration. Politic highlights to the role of governments involved, as Mydin is deciding for expanding their branches in Indonesia, therefore the management team involved required to have more research on the government restriction with the trading and how the security control of the country is. Economic factors are refers to the macro-economic factors in the foreign country such as the exchange rates, the inflation rate and differential economic growth rates around the world (Ukessays, nd). These are important factors as will directly influence to Mydin Profit where involves of cost of gain or loss with the exchange rates. As rising inflation rates mean rising prices for goods and services, the CEO needs to know the forecast of inflation rate because consumers would tighten their spending as goods become more expensive. Besides, it also means retailers have to bear a higher expenditure. Social influences the employment patterns of the country and behaviors of the consumers. The employment patterns simply mean that the numbers working hours, working days, employment benefits and other factors where Mydin need to have better study before decide the locations to expand their branches (Slideshare, 2012). Besides, having updated and accurate information about consumers buying patterns and behavior helps to have a clear direction of where the future consumption trends are heading to in order to know how to satisfy customer’s needs and desire. On food taste or packaging that will bring effects on the sales volume. The factor of technology referring to improvements in both internet retailing and trading (Ivory, 2005). There is a study that to the grocery business implemented to the advance technology is able to benefit Mydin to decrease expenditures but improve on efficiency. It is in strengthening their customer service, improving operations and retain pace with the competitors. Therefore, this is where the early twenty-first century operators in the industry. Environmental it is more concerned to eco-friendly viewpoints with main concern to the ‘green’ issues, like the occurrence of pollution and local waste issues (Slideshare, 2012). It can be one of the company strategy for advertising their product with go green issue or recyclable of products which will benefit their local surroundings. Legal holds governmental restrictions or modifications, it is where the well-being and security legislation with the Mydin’s mergers and acquisitions (Antonio, 2010). This aspect plays the important role especially with food and beverage products that are illegal for consumers to consume due to the religion issue. Therefore, it helps the CEO to understand well about the company marketing plan and thus can make a better decision. It is important for Mydin to understand and survey of how these factors are fluctuating currently and changes in future. Therefore, it is required of  the management to generate of solutions that would be likely to bring benefits or failure to the organizations. For instance, Mydin is to be expected to implement of advance technology changing. Therefore, usually generates of PESTEL analysis but it is actually without the offering of the forecast to the changing in the environment.

Thursday, August 1, 2019

Effects of Title Ix

Title IX Title IX is a rule established in the NCAA to regulate men and women college sports. The title was passed in 1972. The reason that I am interested in this subject is because I am a college wrestler. Wrestling is one of the greatly affected sports when relating to this. The title states that men and women must have the equal opportunities to participate in sports. Over 150 wrestling programs have been dropped since the passing. This title could greatly affect my life in the next few years.The wrestling coaches here have talked about how our wrestling program here at Appalachian State could possibly be discontinued due to Title IX. The budget for the sports programs here are not even across the board. The money spent on men’s sports is greater than the amount spent on women’s. I do not think that the program is seriously in danger of being canceled, but I do know that we cannot have as many people on the team next year that we do this year. At least 7 people have to be cut before next year.I think that this Title should not be in place at all. There are many more men that want to participate in sports then women. This title takes away from the opportunities that men have to play. Most women sports do not bring in much money. The majority of money on any campus comes from the football team. Men sports bring in more money than women’s, so it would only be right to allow more men sports. I feel like my opinion on this says that I am not really for women sports.That is kind of true. The women sports that I have seen myself are never as interesting as the men sports. Girls are just as competitive sometimes but the level of competition is just not that of a guy’s event. As for our culture, this subject being controversial says that other people feel the same way that I do. This issue is one that will remain controversial for years. Many people have tried to find a solution, but this is a very complex idea. It greatly affects men and women.