Consuming Fashion Essay Example | Topics and Well Written Essays - 2500 words

Consuming Fashion - Essay Example The essay "Consuming Fashion" discovers the fashion consuming. The lifestyle of the baby boomers is unique, they like saving less and consuming more of what they get. In other words, the spending power of the baby boomer generation is considerable compared to the other generation. Baby boomers choice and spending on fashion in the future are largely influenced by their demographics, psychographic and their lifestyle behavior. Retailers have more opportunities in relation to the baby boomer generation, because they are high consumers than the other generations. Baby boomers (post-war baby boomers) were born between 1945 and 1954, and they have brought considerable social change in Britain especially in the consumption area. Macunovich 2000 (1) defines baby boomers as those individuals born between the years 1946 and 1964 in the United States. The group has come under intense scrutiny because of the public perceptions that they will put more pressure on financial and public services. T hey are also under intense scrutiny because they are thought to be a radical and liberal generation who are transforming everything in the society that comes their way. Baby boomers generation is considered to be the first teenagers; this is because they represent the affluent consumer society. Baby boomers are very diverse in nature\, and since they have some degree of experiences in social change, they differ greatly on education, class, and wealth. The status of their education views them as boomers.